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Selected project experience

Ideas become credible
through practice.

Our work sits where communication, creative production and market strategy meet. These projects show how we help organisations clarify complex ideas, reach new audiences and move towards market.

01

Sustainability communication

Embassy of the Netherlands in China

Translating Dutch sustainability expertise into relevant, accessible stories for Chinese audiences.

20+TAILORED
MULTIMEDIA STORIES
ARTICLEPODCASTINTERVIEWVIDEO

Water · Climate · Circularity · Aviation · Cities

The collaboration

Urban Revolut supports the Embassy’s sustainability communication through an ongoing multimedia collaboration. The work turns specialist knowledge into clear public-facing narratives while adapting tone, structure and format for a Chinese audience.

Topics span water management, climate adaptation, circular economy, aviation and urban development. Each story is shaped around the most effective medium—from in-depth articles and interviews to podcasts and video.

Role
Content strategy and production
Formats
Articles, podcasts, interviews and video
Focus
Dutch sustainability knowledge for China
Output
20+ tailored multimedia stories
Content StrategyCreative ProductionCross-cultural Communication
02

FMCG market entry · Ongoing

Dutch–Belgian Ready-made Dim Sum Brand

Creating a distinctive position and practical route into the Dutch market.

01POSITIONMake the offer relevant
02AUDIENCEPrioritise real buyers
03CHANNELBuild routes to market

The challenge

The company has a strong product and production base, but entering the Dutch market requires more than translation. It needs a relevant brand story, clearly defined customers and sales channels that fit local buying behaviour.

Urban Revolut is developing the go-to-market direction: clarifying the offer, identifying priority audiences and exploring new retail, hospitality and partnership channels.

Role
Go-to-market strategy
Market
The Netherlands
Focus
Positioning, audiences and channels
Status
Strategy in development
GTM StrategyBrand PositioningChannel Development
03

Circular product innovation

Circular Instal Modular Exhibition System

Taking a reusable exhibition concept from prototype and MVP to real-world application.

From system to proposition

Circular Instal is developing a modular exhibition system built around reusable structures, adaptable components and lower-waste assembly. Urban Revolut works closely with the company across product development and commercial positioning.

The collaboration connects prototype testing and live exhibition practice with a clearer market narrative: what the system changes for exhibitors, why reuse matters commercially and how the offer can scale.

Role
Product and positioning strategy
Journey
Prototype, MVP and live application
Focus
Reuse, speed and flexibility
Market
European exhibitions
Product StrategyPositioningGTM Strategy
04

European B2B product marketing

Technology Product Communication

Making complex technology easier for European business audiences to understand, remember and buy.

INPUTTECHNICAL
COMPLEXITY
DIRECTIONCLEAR
VALUE
OUTCOMEMARKET
RELEVANCE

Clarifying the narrative

Urban Revolut supports a leading B2B technology brand in transforming technical product information into audience-focused marketing communication for Europe.

The work combines narrative strategy with creative production, helping product benefits feel concrete across campaign content, launches and sales-facing materials—without losing the credibility of the underlying technology.

Role
Narrative and creative development
Audience
European B2B decision-makers
Focus
Clarity, relevance and product value
Client
Identity withheld
Narrative StrategyCreative ProductionB2B Marketing

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